After two years pandemic, the Campus Festival "Sommerkult" of the Heinrich-Heine-University Düsseldorf should take place again. The Annual music festival has well known headliners and gives newcomers a stage. Besides the music there is plenty to eat and drink. Cultural activities and games are not left out.
My Mission was to rebrand the Festival, so it engages better with its audience. After the pandemic, visitors should be attracted and motivated to return to student life