Services: Branding, Packaging Design, Illustration
year: 2020
Lamazuna is a vegan natural cosmetics brand from the south of France. Their focus is on reducing water consumption, which is why they sell solid products like conditioner, shampoo or soaps.
This project is a rebrand of their current corporate design. I opted for a minimalist design here to visually represent the reduction, which is the highest priority both in production and in use.
This project is a rebrand of their current corporate design. I opted for a minimalist design here to visually represent the reduction, which is the highest priority both in production and in use.
Colors
Typography
Router - Medium
Headline
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! @ () : ; “ + -
Headline
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! @ () : ; “ + -
Router - Light
Body Copy
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! @ () : ; “ + -
Body Copy
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! @ () : ; “ + -
Router - book italicHighlights
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! @ () : ; “ + -
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! @ () : ; “ + -
Aa
The Font Family that is used for this project is a sans-serif font called "Router". It has good legibility and can be used well for headlines as well as body text. Its delicate feature of rounded corners emphasizes the brand.
Category
face
hair
body
set
The icons are used to categorize Lamazuna's products. The associated colors serve as color coding. A set can consist of several products from different categories.
Some products offer several varieties. These are highlighted with matching colors. Products can be found quickly this way. Each category has its own icon, as well as its own color.
Packaging
Lamazuna products are packed in a cardboard box without plastic. Depending on the size of the content, the format varies. For the large solid products like deodorant or shampoo, the square packaging is used. The small solid products like facial soap or conditioner are packed in the narrow formats.(Gift) sets offered by Lamazuna are designed in a special format. These sets consist of several products of different categories. The solid toothpaste has its own format so that the content is well protected.
